I was recently at an art opening where the artist talked about her work. “If you look at it,” she said, “and you feel a sense of calm, I’ve accomplished what I wanted.”
That, I thought, is one great example of how to put your audience first. She didn’t say,... (Read More)
Not at the beginning.
The quickest way to lose your audience is by reaching back. Telling your readers something they already know or making general statements aren’t attention-grabbers either.
We have a natural tendency to want to set the scene before we get to... (Read More)
“Toni Murden McClure was the first woman to row solo across the Atlantic Ocean and the first American to ski overland to the South Pole. She has led expeditions up Mount Rainier and the Andes, and through Kenya and Alaska.”
Are those the first lines of a feature on women... (Read More)
