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The Weltchek Weekly

Your Bulletin for Better Business Writing

 
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Your Bulletin for Better Business Writing

That Message Strikes a Chord!

  • Category: Say It Better. Say It Right
  • |
  • On May 11, 2021

A well-known executive said this about the link between productivity and wellness. But people do not resonate to something; something resonates with them, which means they can relate to it because whatever it is strikes a chord. So this executive also could have said the skeptics relate to the science,... (Read More)

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Put People in the Action

  • Category: Say It Better. Say It Right
  • |
  • On October 6, 2020

In this example, a doctor talks about the unusual symptoms of COVID-19 and how medical professionals need to understand them better. Hear the difference when people are attached to the concept of awareness. The sentence becomes clearer—and more human-sounding, too.

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Put “Only” Where It Belongs

  • Category: Say It Better. Say It Right
  • |
  • On September 22, 2020

Hear the difference when only—which is used to make a specific point—is placed right in front of the thought it’s emphasizing. The sentence becomes more powerful and precise. Only is a small word that can pack a punch, so put it where it belongs.

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Word Order Matters

  • Category: Say It Better. Say It Right
  • |
  • On September 8, 2020

You might think from this headline, by Business Insider, that Osama Bin Laden was killed for refusing to wear a mask. Reading your copy aloud is a good way to catch awkward construction and unintended meaning.

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Talking Fashion—With a Clear Voice

  • Category: Say It Better. Say It Right
  • |
  • On June 23, 2020

In this edition of Say It Better Say It Right, the president of Hearst Magazines comments on the new editor-in-chief of Harper’s Bazaar magazine.

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Skip the Clichés

  • Category: Say It Better. Say It Right
  • |
  • On February 4, 2020

In this edition of Say It Better Say It Right, an expert opines on all the conversation at the World Economic Forum about climate change and what to do about it.

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