Put a Person in the Action

  • Category: Write
    • |
  • On February 19, 2014

Everyone loves a good story, which is why storytelling has become such an effective marketing and communications tool for business. But companies often speak and write in a way that keeps them—and their audiences—at a distance. They’ll introduce sentences with “there is” or “there are”—“There is a lack of clarity,”... (Read More)

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A Hurricane in a Phone Booth

  • Category: Write
    • |
  • On February 12, 2014

When Roseanne Cash had polyps on her vocal chords, her doctors ordered steroids and four months of vocal rest. “I was like a hurricane in a phone booth,” the singer told The New York Times. Even if you’ve never experienced the jazzed-up side effects of steroids, bam, you get the... (Read More)

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Take Something Off

  • Category: Edit
    • |
  • On February 5, 2014

Have you ever written something like this?

  • It’s been a genuinely remarkable year.
  • Your donation will dramatically transform lives.
  • It’s a revolutionary new take on a traditional barre workout.

Why the hype?

I’m referring to genuinely, dramatically, and—depending on how... (Read More)

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