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The Weltchek Weekly

Your Bulletin for Better Business Writing

 
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Your Bulletin for Better Business Writing

The Benefits of Collaborative —or Tag-Team—Writing

  • Category: Prepare
  • |
  • On January 8, 2019

Writing is hard, even for people like me who make a living doing it, so sometimes it helps to have a writing partner. I’m not talking about an editor who reviews your final drafts for focus and clarity or a proofreader who checks for typos. I’m referring to someone you... (Read More)

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Empathy Is Key to Effective Communication—Writing Included

  • Category: Prepare, Uncategorized
  • |
  • On October 17, 2018

“Communication doesn’t take place because you tell somebody something. It takes place when you observe them closely and track their ability to follow you.”

Alan Alda wrote that in his charming book If I Understood You, Would I Have This Look on Face? My Adventures in the Art and Science... (Read More)

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Sounding Natural Is No Small Feat

  • Category: Prepare, Uncategorized
  • |
  • On November 15, 2017

To market my writing workshops, I’ve produced a video. I was taped giving a one-hour lunch-and-learn session—new in my lineup of offerings—and then interviewed by my producer. How did you get started? she asked. What can companies expect when they hire you? And why should they choose you? Be yourself,... (Read More)

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Always Know Your Purpose

  • Category: Prepare, Uncategorized
  • |
  • On October 17, 2017

When Hervé Pierre, sometime stylist to First Lady Melania Trump, sits down to sketch, he asks himself, “Where is this woman going?”

“If you don’t have a purpose,” he told Vanessa Friedman, fashion director at The New York Times, “it’s just an idea on paper and the dress means nothing.”

... (Read More)
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Write a Content Brief to Nail Down Your Thinking

  • Category: Prepare, Uncategorized
  • |
  • On July 27, 2016

Next week I’m running a workshop for a client who came to me saying, “We take too long to get to the point, and in the rush of the approval process everyone starts tinkering with the copy. By the time they’re all finished, the news is at the bottom of... (Read More)

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Crystallize Your Thoughts Before You Write

  • Category: Prepare, Uncategorized
  • |
  • On June 22, 2016

Why do people try so hard to have coffee with famous entrepreneurs when reading a book they’ve written is like getting many hours of their most crystallized thoughts? Drew Houston, the chief executive of Dropbox, posed that question when he was interviewed for “Corner Office,” one of my favorite columns... (Read More)

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Make Quotes Quotable

  • Category: Prepare, Uncategorized
  • |
  • On July 1, 2014

We want what we say (or what our clients say) to live on—in print and online.  So in addition to sounding good, quotes should read well. I’m regularly surprised by how unclear or boring many businesspeople sound when they talk for attribution, uttering bewildering statements like, “They would cannibalize down... (Read More)

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Good Writing Depends on Clear Thinking

  • Category: Prepare
  • |
  • On March 26, 2014

It happens to us all. We sit down to write but struggle to get out clear consecutive sentences. Or we hammer out a draft and somebody says, “I don’t know what you’re trying to say.”

This happens because we’ve given short shrift to the thinking that has to come... (Read More)

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