The Weltchek Weekly

A three-time broker of the year announced a high-priced real estate sale to prospective clients. “This time I resented the owners,” she wrote.

A first-rate publication described a former first daughter as raising her pubic persona.

These mortifying moments could have been averted through proper proofreading, the final step in good writing.

Two weeks... (Read More)

In response to my bulletin on home in and hone in, a former agency colleague wrote, “This one bugs me almost as much as flesh out/flush out.”

If you’re in the business of turning ideas into full-fledged campaigns, you may have wondered which word to use. Maybe you’ve even mashed... (Read More)

Two of the four sentences below are correct. Which are they?

a) Searchers homed in on new target areas.
b) She creates Tweets that hone in on a specific point.
c) The company homed in on the California prospect for its promising experimental drug.
d) I remember... (Read More)

“The One that Started it All”

So starts the dessert menu at a popular restaurant. What’s with the capitalization? Why are that and it down and the other words up?

You may not be writing headlines for signature sweets, but you are for presentations, websites, press releases, and invitations. Copy that randomly switches between uppercase and lowercase... (Read More)