Hear! Hear! or Here! Here! Which Is It?

I get all pumped up when people write and say, That’s my pet peeve or Here’s another one that makes me nuts.

Sometimes I get emails that say simply, Here! Here! Those give me pause because I can never remember whether it’s Here! Here! as in, Yoo-hoo, I’m over... (Read More)

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Slash the Slash Mark

A company said it wanted to position me as an extension of its team/culture. Another asked whether I provide deals/discounts for bulk work. As I was writing this bulletin, this question popped up in my inbox: How many different jobs did you try until you found your passion/career of choice?

... (Read More)
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Unique—or Not

Unique. It’s like being pregnant. You are or you’re not.

Unique means one of a kind, so a situation, challenge, service, etc., cannot be completely unique, very unique, or some other kind of unique. It’s either the only one or it’s something else.

In today’s world, it’s rare for... (Read More)

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Make Quotes Quotable

We want what we say (or what our clients say) to live on—in print and online.  So in addition to sounding good, quotes should read well. I’m regularly surprised by how unclear or boring many businesspeople sound when they talk for attribution, uttering bewildering statements like, “They would cannibalize down... (Read More)

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