The Weltchek Weekly

I opened the travel section of the Sunday New York Times the other day to a full page advertisement for the state of Florida. Say yes to sun day, everyday, read the copy over a picture of two kids frolicking in a pool under sunny skies.

Problem is, it should have been every day, not everyday. Everyday is an adjective that means ordinary, normal, or routine. Every day—where every is an adjective and day is a noun—means every single, or each, day. The line should have read Say yes to Florida, every day or something like Say yes to Florida, where sun-filled days are an everyday way of life.

Farther down, the ad featured more copy: There’s only one place to say yes to the best theme parks, 825 miles of beaches and endless ways to find fun every day.

Every day is correct here, but the rest of the sentence could be better. For starters, and endless ways to find fun every day doesn’t track from the beginning. You can’t say There’s only one place to say yes to endless ways to find fun every day (speak it aloud and you’ll trip over your tongue), and as a phrase it can’t quite stand on its own.

Here’s what I would do to fix it: There’s only one place where you can say yes to the best theme parks, 825 miles of beaches and find endless ways to have fun—every day.

Florida is still a nice place to go—especially in the winter if you live due north, where surviving frigid winters now seems to be an everyday way of life.